See you in August!


30 Countries / 2,000 Stands / 2,986 Exhibitors

Footwear, leather and fashion, let’s make bussiness August 28-31 !

About us

The international Footwear and Leather Goods exhibition is the most important in Latin America and the second most important in the Americas.

It is the best place to detonate footwear fashion in our country through conferences, runways with innovative designs and cutting-edge footwear models.

Everything in only one place

Ideal space to create and boost business between merchandisers
The business center is the suitable space to find the most important footwear and leather goods manufacturers in one place
This is what


Tuesday, August 28

Day 01.




Retail Tendencies


Forecast of tendencies Spring7Summer 18 for footwear and tendencies in showrroms in points of sale


Raw materials tendencies Autun-Winter 19

Wednesday, August 29

Day 02.


E-commerce in the Fashion Industry


Retake the control of your brand


Fashion Show


Experience Customer and Digital Brand


Runway México es Moda

Thursday, August 30

Day 03.


Innovation: a medium to generate profits


Digitalization: “what brought you here, it won´t bring you there“


Fashion Show


Innovation in the fashion industry

Friday, August 31

Day 04.


Opening of the exhibition


Closing the event

Conferences and


Tuesday, August 28


Find what is coming for the next seasons and retail innovation

Wednesday, August 29


Do you want to jump in to the Ecommerce tendency? Francisco Alatorre show us the growing and potential main indicators of the virtual sales

Wednesday, August 29

Customer relation

Meet the strategies of the digital marketing to retake the control of your brand and improve the customer relationship

Thursday, August 30


With the writer and designer Gustavo Prado you will know how to apply innovation in the fashion industry

Thursday, August 30


Be a key player in the industry 4.0; conference presented by Ezequiel Sánchez, an expert that will tell you how to be a significative actor in the fashion sector

Meet the


Professionals in all disciplines, speak about their experiences and work.
Best speakers in fashion world, sells and ecommerce here, in SAPICA.



Ezequiel Sanchez is Partner Manager of Binomio Ventures where he develops two different activies, the first one as business strategic/developer advisor and as Business Angel in project with potential growth. He has more than 20 years of experience in strategic planning in Telecinco, Arthur D. Little and General Management in companies such as Tempe-Grupo Inditex. Ezequiel has a degree in Marketing by ESIC and a Master in ESCP-EAP in the affiliate Oxford-Madrid-Paris- He is also a teacher in Estrategic Management in the IE Business School and other business school.

We’ll know about his experience: Digitalization, “what brought you here, it won´t bring you there”



The architect Héctor Jauregui, graduated from the University La Salle Bajío enters to the fashion world after being trained for more than one year in Vancouver Canada, he had an extensive training in tendencies and raw materials in the 4 industrial regions of Italy in the Arssutoria academy in Milan.

Furthermore, Hector has participated in many fashion event shows being evaluator and coach of new designers in Crearé. He is part of Moda Mexico (MoMe), Leon city´s initiative focus in boost the value added of the supply industry, leather and footwear.

He will share his fashion view in his conference: Raw materials tendencies Autumn-Winter 19



Founder and Chief Exponential Office of The Moonshot Company where its objective is to solve business problems in a radical and creative way with marketing strategies of the digital era

He has 15 years of experience in Digital Marketing, Social Networks, Ecommerce, Sales and Advertising working in companies such as El Palacio de Hierro, Nokia, clickOnero and agencies as Ogilvy and Grey. Mentor and member of different committees of Mexican startups through Endeavor

His passion for the digital world has led him to take courses in Harvard, NYU and Stanford about the topic and he is professor in ISDI, Victoria 147 and ITAM in digital strategies. Additionally, he is mentor and member of different councils of Mexican startups through Endeavor.

We’ll know about his experience: Retake the control of your brand



Lead of a Mexican initiative of tendencies and future, curator and researcher; speakers and expert in entrepreneur, innovation and design, encompassing the fashion. He is famous for being one of the advisors of tendencies most important in Mexico. He has advised brands such as: Liverpool, Calvin Klein, Pepsico, Bacardi and Dafiti, teaching how to get closer to the teenage culture, finding a global perspective, looking for significatives correlations about our markets, attitudes and social changes. Creator of Mextilo, the first book that compiles the Mexican fashion history in 464 pages and images, it starts from 1521 until yesterday (almost), passing for the father of the Mexican fashion: Ramon Valdiosera, until Tony Delfino – one of the exponenets of the Mexican streetwear, CROM Magazine, Yakampot and Malafacha.



More than 15 years in fashion business. Saúl helps you to learn how the WGSN services, information sources, analytics and tendencies.

We will learn from him with: Forecast of tendencies Spring/Summer 18 for footwear and tendencies in showrooms in points of saleález.jpg



Talk focus in retail companies. Meet the disruptive way in which Apple technology is changing the operating way of the retail companies; optimizing processes, developing its employees and improving the customer experienceález-1.jpg



Learn about the main growing indicators and potential of online market, the need of the companies to be included in this channel; and different ways to jump in the virtual sales



Sub-Director de Marketing de El Palacio de Hierro

Dr. Guillermo




3,293 buyers, we are the main
footwear business platform along México.


SAPICA is the main shod business platform in México, with the advantage of 0% tariff of mexican shoes in 44 countries.
The location of SAPICA makes it the best chance to make business cause in this zone 70% of the mexican shoes are produced.


Find new providers, learn about new tendencies, see the material samples live, see our fashion shows and brands from all over the country. Everything in one single place: SAPICA.


We answer your questions.

  • What are the dates for the next event?
  • What are the requirements to be an exhibitor in the next event?
  • Where can I register to participate?
  • Can I go to SAPICA to do retail shopping?
  • How can I attend SAPICA?
What are the dates for the next event?

The date for our upcoming event is Tuesday March 13th to Friday 16th, 2018

What are the requirements to be an exhibitor in the next event?

To participate in the event, you need to be a footwear and/or leather goods manufacturer or seller.

Where can I register to participate?

To make your entry faster we recommend that you register at the top of this website by pushing the “Registration” button, this way you can save time at entering the event.

Can I go to SAPICA to do retail shopping?

SAPICA is a business exhibition exclusive for wholesalers.

How can I attend SAPICA?

If you are a footwear or leather products buyer or work in a related area, you can enter by showing a personal business card and providing your information at the registry.


See some of the event from last year

Join now!

If you are interested, see more info here:

register, read the whole program or meet the conferences and workshops.


Follow our last stories with the most recent news.
27 February, 2018

Cada edición de SAPICA recibimos nuevos compradores del extranjero en busca de productos mexicanos para comercializar en sus países provenientes. “Para los compradores de países que no poseen Industria del Calzado, México es un excelente exponente de moda y tendencias y SAPICA el lugar donde se concentran a los mejores proveedores y la mayor variedad de […]

27 February, 2018

Jesús Martínez, actual director de Salvatorre Ferragamo la marca de lujo de hombre número uno en LATAM. presentó en el Foro Inclusivo las estrategias de fashion marketing para posicionar tus producto. “El engagement y attachment son los que generan que las marcas tengan vida” Para comenzar a platicar su experiencia, nos permitió conocer que México ocupa el tercer lugar en el mundo […]

27 February, 2018

Ezequiel Sánchez consultor estratega de business y retail, quién ha dirigido durante 10 años Tempe – unidad de calzado de inditex, compartió en Foro Inclusivo los mitos y realidades del fast fashion. Tempe – Inditex / Foto Referencia Internet El mundo cambió y existen nuevos modelos de crecimiento: “Hay que asegurar el tamaño crítico en las capacidades clave de […]


As every year, conferences, fashion shows and events are make inside Poliforum León.

León, Gto.

The city of León, Guanajuato is located at the center of México, in the region known as Bajío. It is recognized for its leather and footwear production, sourcing materials, as well as leatherwork products. Its diversification in tourism services, commerce, health, educational and recreative services, has allowed it to become an excellent destination for visitors, who find León as an ideal place to do business and enjoy its touristic and entertainment centers

Where to go in León?

In the city downtown you can enjoy the architecture and culture, you can see historical places like Expiatorio Temple, León City Hall, Manuel Doblado Theatre and shopping malls like Altacia and Plaza mayor.


El evento más imporante de moda en toda la república, en el centro de eventos más importante de la ciudad


Blvd. Adolfo López Mateos S/N 1st Floor Poliforum, Oriental, 37510


+52 (477) 152 90 00



2,986 buyers, we are the main shoe business platform along México.

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