Thank you!

See you in March 2019

30 Countries / 2,000 Stands / 2,986 Companies

Footwear, leather and fashion, let’s do business together from March 12th – 15th 2019!

About us

The International Footwear and Leather Fair is the most important of its kind in Latin America and the second in the Americas.

Everything in one place

The ideal space to experience fashion and everything our country’s footwear industry has to offer, though conferences, catwalks with innovative designs and top models.
This is what


These were the show rooms, runways, trends, designs and presentations,
of our August edition.

Tuesday, August 28

Day 01.




Retail Tendencies


Forecast of tendencies Spring7Summer 18 for footwear and tendencies in showrroms in points of sale


Raw materials tendencies Autun-Winter 19

Wednesday, August 29

Day 02.


E-commerce in the Fashion Industry


Retake the control of your brand


Fashion Show


Electronic commerce and its importance for SMEs


Runway México es Moda

Thursday, August 30

Day 03.


Innovation: a medium to generate profits


Digitalization: “what brought you here, it won´t bring you there“


Fashion Show


Design of sustainable shops for fashion and footwear brands


Innovation in the fashion industry

Friday, August 31

Day 04.


Opening of the exhibition


Closing the event

Conferences and


Learn about the latest trends presented by fashion icons.

Tuesday, August 28


Find out about next season’s trends and innovation in retail

Wednesday, August 29


Do you want to become part of the eCommerce trend? Francisco Alatorre presents the general indicators of growth and the potential of virtual sales.

Wednesday, August 29

Customer Relations

Learn about digital marketing strategies that will help you take back control of your brand and improve relationships with your customers.

Thursday, August 30


Gustavo Prado, writer and designer, will talk about how to bring innovation to the fashion industry.

Thursday, August 30


Become an important player in Industry 4.0. Expert Ezequiel Sánchez talks about how to become a protagonist in the world of fashion.

Meet the


Professionals in all disciplines, speak about their experiences and work.
Best speakers in fashion world, sells and ecommerce here, in SAPICA.



Ezequiel Sanchez is Partner Manager of Binomio Ventures where he develops two different activies, the first one as business strategic/developer advisor and as Business Angel in project with potential growth. He has more than 20 years of experience in strategic planning in Telecinco, Arthur D. Little and General Management in companies such as Tempe-Grupo Inditex. Ezequiel has a degree in Marketing by ESIC and a Master in ESCP-EAP in the affiliate Oxford-Madrid-Paris- He is also a teacher in Estrategic Management in the IE Business School and other business school.

We’ll know about his experience: Digitalization, “what brought you here, it won´t bring you there”



The architect Héctor Jauregui, graduated from the University La Salle Bajío enters to the fashion world after being trained for more than one year in Vancouver Canada, he had an extensive training in tendencies and raw materials in the 4 industrial regions of Italy in the Arssutoria academy in Milan.

Furthermore, Hector has participated in many fashion event shows being evaluator and coach of new designers in Crearé. He is part of Moda Mexico (MoMe), Leon city´s initiative focus in boost the value added of the supply industry, leather and footwear.

He will share his fashion view in his conference: Raw materials tendencies Autumn-Winter 19



Founder and Chief Exponential Office of The Moonshot Company where its objective is to solve business problems in a radical and creative way with marketing strategies of the digital era

He has 15 years of experience in Digital Marketing, Social Networks, Ecommerce, Sales and Advertising working in companies such as El Palacio de Hierro, Nokia, clickOnero and agencies as Ogilvy and Grey. Mentor and member of different committees of Mexican startups through Endeavor

His passion for the digital world has led him to take courses in Harvard, NYU and Stanford about the topic and he is professor in ISDI, Victoria 147 and ITAM in digital strategies. Additionally, he is mentor and member of different councils of Mexican startups through Endeavor.

We’ll know about his experience: Retake the control of your brand



Lead of a Mexican initiative of tendencies and future, curator and researcher; speakers and expert in entrepreneur, innovation and design, encompassing the fashion. He is famous for being one of the advisors of tendencies most important in Mexico. He has advised brands such as: Liverpool, Calvin Klein, Pepsico, Bacardi and Dafiti, teaching how to get closer to the teenage culture, finding a global perspective, looking for significatives correlations about our markets, attitudes and social changes. Creator of Mextilo, the first book that compiles the Mexican fashion history in 464 pages and images, it starts from 1521 until yesterday (almost), passing for the father of the Mexican fashion: Ramon Valdiosera, until Tony Delfino – one of the exponenets of the Mexican streetwear, CROM Magazine, Yakampot and Malafacha.



More than 15 years in fashion business. Saúl helps you to learn how the WGSN services, information sources, analytics and tendencies.

We will learn from him with: Trend Forecast Spring/Summer 19 for footwear and point of saleález.jpg



Degree in marketing, graduated from Tec de Monterrey, Campus Estado de Mexico and certified Six Sigma as black belt. I have in the IT sector more then 15 years and in Apple more than 9 years handling enterprise channels. I am responsible also of the strategy of Soluciones Móviles Empresariales for SMEs and big companies.



Paco Alatorre is a fashion lover and he leads the fashion category in the marketplace since
2015. With a background of more than 12 years in the fashion industry, Francisco has
accomplished the brand positioning of Mercado Libre Moda as the only online shopping mall of

As fashion boss, Sports and Beauty, he has integrated brands as well as Mexican and foreign
designers in the platform, such as Kris Goyri, Martí, Dr. Martens, Levi’s, Pepe Jeans, Galo
Bertín, Quarry, Oggi Jeans, Hawkers, and others. Paco identifies, negotiates, plans and match
brands and suppliers to the Mercado Libre vertical, the biggest E-commerce company in Mexico
and Latin-American.

He has had such success due to the work done with prestigious apparel brands such as El
Palacio de Hierro and he has started his own delivery company, representation and retail of
national and global brands.

We’ll know about his experience: E-commerce in the Fashion Industry



Specialist in Digital Strategy. He is and IT engineer graduated from Tecnologico de Monterrey Campus Leon. He has 6 advertising certifications by Google Adwords and Google Inc. He is cofounder and strategy manager in Lievant Studio., the most important digital agency in Guanajuato according to the magazine Merca 2.0 edition 2017.

Some of the companies in which he has worked as an advisor are: Caja Popular Mexicana, Aeropostale, BanBajío, Cuadra, Brantano, CASIO, Springair, Estafeta, Mobo, Samsonite, Delsey, etc. He is also cofounder and commercial manager of Bossa; one of the most important media fashion sites of Mexico.

He has been ranked in the top 20 of the most important digital influencers in Mexico by the InternetAcademi ( ) and listed as Community Management Star in Mexico by Alianzo (

We’ll know about his experience:  Electronic commerce and its importance for SMEs

Dr. Guillermo



Dr. Aguirre has worked as designer engineer, researcher, business manager, civil servant, university teacher, advisor, investor and businessman. He is the creator of “Enfoque Didactico del Diseño”, which has helped to create products, programs and business leaders in the market and generated thousand of millions of dollars in new incomes for companies and governments.

Until February 2007 he occupied the charge of tech director in CONACYT and under his responsibility the investment in the public sector grew five times and the rules for the national system of innovation were implemented.

He is the head of Grupo Aguirre, manager-founder of LatiPnet, the Latin-network of innovation business, academic leader in ITESM and guest speaker from IPADE and teacher in MIT.

He got his doctorate from Cambridge University, a master in the university of Loughborough and a master’s in design from the engineering faculty in UNAM, from where he obtained his title of electrician mechanic engineer.

He is author of books and many articles in innovation and design topics. He has more then 50 patents, commercial brands and utility models under his name; he has been distinguished with three national recognitions and he is listed as an international expert by the ONUDI.

We will learn from him with:  Innovation: a medium to generate profitsía-Marisol-.jpg


Conover Blancas

Marisol Conover is fashion designer graduated from Jannette Klein University, teacher of management in the Universidad Autonoma de Mexico and speaker specialized in topics of tendencies interpretation, design of collections and business plan focus on fashion companies. She will share his fashion view in his conference: Design of sustainable shops for fashion and footwear brands


With 3293 buyer companies, we are the country’s most important business platform for footwear.


SAPICA is the most important business platform for footwear in Mexico, a major benefit being the 0% tariffs on Mexican footwear in 44 countries. SAPICA’s geographical location makes it the best option for doing business with 70% of Mexico’s footwear produced in this region.

Reasons to attend

Meet new suppliers, discover the latest trends, try on physical samples of thousands of materials, enjoy our catwalks and find brands from all over the country. SAPICA, everything in one place.

Frequently asked questions


Do you have any questions?

  • When is the next event?
  • What are the requirements to be an exhibitor at the event?
  • Where can I register?
  • Can I attend SAPICA to buy footwear for retail?
  • How can I attend SAPICA?
When is the next event?

The next event will take place Tuesday, March 12 – Friday, March 15, 2019. We look forward to seeing you there!

What are the requirements to be an exhibitor at the event?

To take part in this event, you need to be a manufacturer or distributor of footwear or leather products and a member of the Chamber of Footwear of the State of Guanajuato.

Where can I register?

To speed up your registration for SAPICA, we recommend clicking the REGISTER HERE button on our homepage. Get faster access to the event.

Can I attend SAPICA to buy footwear for retail?

SAPICA is a business event solely for wholesalers.

How can I attend SAPICA?

If you are a distributor or work in a related field, you can enter by showing your business card and registering your details.


A selection of images from SAPICA 2018

Take part!

If you are interested in attending, find out more information here:

Register, check out the complete program, and see our conferences and workshops.

Frequently asked questions


Do you have any questions?
27 February, 2018

Cada edición de SAPICA recibimos nuevos compradores del extranjero en busca de productos mexicanos para comercializar en sus países provenientes. “Para los compradores de países que no poseen Industria del Calzado, México es un excelente exponente de moda y tendencias y SAPICA el lugar donde se concentran a los mejores proveedores y la mayor variedad de […]

27 February, 2018

Jesús Martínez, actual director de Salvatorre Ferragamo la marca de lujo de hombre número uno en LATAM. presentó en el Foro Inclusivo las estrategias de fashion marketing para posicionar tus producto. “El engagement y attachment son los que generan que las marcas tengan vida” Para comenzar a platicar su experiencia, nos permitió conocer que México ocupa el tercer lugar en el mundo […]

27 February, 2018

Ezequiel Sánchez consultor estratega de business y retail, quién ha dirigido durante 10 años Tempe – unidad de calzado de inditex, compartió en Foro Inclusivo los mitos y realidades del fast fashion. Tempe – Inditex / Foto Referencia Internet El mundo cambió y existen nuevos modelos de crecimiento: “Hay que asegurar el tamaño crítico en las capacidades clave de […]

Find your


As in previous years, the conferences, catwalks and events will take place at the Poliforum León center.

León, Gto.

Leon is a city in the State of Guanajuato in Mexico’s central region. It is well-known for its leather products sold in the stores in the Leather Zone. The Palacio Municipal is located in the leafy Plaza Principal and displays murals that recount the region’s history.

Where to visit

The Centro Histórico of the city boasts impressive architecture and culture, and you can also visit tourist sites such as, el arco de la calzada, el templo expiatorio, and the shopping malls Altacia or Plaza Mayor, the cultural forum, among other attractions.


Mexico’s most important fashion event held in the city’s most renowned events center.


Blvd. Adolfo López Mateos S/N 1st Floor, Poliforum, Oriental, 37510

Tel. No.

+52 (477) 152 90 00



2,986 buyers, we are the main shoe business platform along México.

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