See you in August!


30 Countries / 2,000 Stands / 2,986 Exhibitors

Footwear, leather and fashion, let’s make bussiness August 28-31 !

About us

The international Footwear and Leather Goods exhibition is the most important in Latin America and the second most important in the Americas.

It is the best place to detonate footwear fashion in our country through conferences, runways with innovative designs and cutting-edge footwear models.

Everything in only one place

Ideal space to create and boost business between merchandisers
The business center is the suitable space to find the most important footwear and leather goods manufacturers in one place
Check our


Showrooms, Fashion Avenue, Knowledge Pavilion, Tendencies, Designs, Exhibitors, Acclaimed International Speakers, Shows, etc. Everything in one place.

General time schedule March 13-15 : 09:00 hrs to 20:00 hrs.
March 16 : 9:00 hrs to 17:00 hrs

Tuesday, March 13

Day 01.




Conference: Neurotips to sell


AUTUMN-WINTER 18/19 Tendencies for finished product, marketing and point of sales.


Conference: Manufacture 4.0

Wednesday, Mar 14

Day 02.


Electronic commerce; the best and most powerful tool to sale


Conference: Sneaker revolution: The footwear tendency in fashion and luxury


Commercial Show


Fashion E-commerce: Building a digital brand


Fashion show: México is fashion

Thursday, March 15

Day 03.


Materials Tendencies SS19


Businesses in the era of Tesla and Elon Musk


Commercial Show


Privalia: successfully hints for a marketplace


McDonalization of the Fashion” Think fast, act quick and sale more.

Friday, March 16

Day 04.





Conferences and


Specialized conferences imparted by acclaimed international speakers; a fusion of content with newfangled topics designed for the attendants with the objective to prepare them to be ready to handle the future

Tuesday, March 13


find the most avant-garde designs and tendencies and meet the creative genius that dictate the last patterns of fashion.

Tuesday, March 13


Do you want to sell and know the pshychology behind? Pablo Pérez tell us the new ways to sell.

Wednesday, March 14


Meet the oportunities behind the internet sales with exhibitors like Inditex and Coolhunter. Learn and take the chances.

Wednesday, March 14

México es moda

Our colors, our tendencies, our fashion and rules. Everything you have to know in the fashion show: México es moda.

Thursday, March 15


Learn about new materials tendencies and don’t stay behind.

Thursday, March 15


Think fast, do fast and sell more. Mario Méndes teach us how to act at the sales time.

Meet the




with 9 years of experience in the online fashion sector, Ex Ecommerce Manager in Uterque (Inditex) and founder of Fashion Pills.

You’ll discover the power of internet sales in her conference: Fashion E-commerce: Building a digital brand.



The architect Héctor Jauregui, graduated from the University La Salle Bajío enters to the fashion world after being trained for more than one year in Vancouver Canada, he had an extensive training in tendencies and raw materials in the 4 industrial regions of Italy in the Arssutoria academy in Milan.

Furthermore, Hector has participated in many fashion event shows being evaluator and coach of new designers in Crearé. He is part of Moda Mexico (MoMe), Leon city´s initiative focus in boost the value added of the supply industry, leather and footwear.

He will share his fashion view in his conference: Materials Tendencies SS19.



Management Engineer by the Napoles University (Italia) and Executive Engineer by IESE (Navarra University). He has 12 years of experience, in which 9 are in Privalia working as manager in many corporative marketing areas like CRM, Business Inteligence, Customer Acquisition, Customer Sevice, Market Research and Social Media. He spent 3 years in Privalia Brasil (Sao Paulo) as Marketing Director and then as Operations Director. He has 2 years living in Mexico city as Country Manager in Privalia Mexico. Before Privalia he worked in Procter & Gamble as Marketing Manager Shopper.

We’ll know about his experience: Privalia: successfully hints for a marketplace.



He studied Politic Sciences and Sociology in the UCM. After done many master’s in Communication, Marketing and Coolhunting, he is an expert in the luxury and IE field.  He is teacher in the main Master and MBA in fashion and luxury in Spain, Colombia and Mexico. Traveler, in the last 10 years has traveled around the world more than 7 times to capture the tendencies.

We will learn of the new tendencies in his conference: Sneaker revolution: The footwear tendency in fashion and luxury.



Graduated in Business Administration by the ITO (Oaxaca Technologic Institute). Specialized in marketing, sales, human development and graphology analysis courses and certifications.

Manager of MERCADEHO (Marketing and Training for the human organizational development) located in Leon, Guanajuato.

We will learn the art of sales in: Neurotips to sale more.



He has 11 years working for Logifashion, currently act as Country Manager for Mexico. He has studied in “Escuela Superior del Comercio y Administración”

The main advance in creation of footweare in his conference: Manufacture 4.0.



He is fashion advisor in the “Cámara de Calzado de Guanajuato” and acts as creative director in the collections of the footwear and synthetic raw materials of the companies. He was director in the cultural institute in León-ICL of the Plastic-ESAP Arts school, he has been tendencies consultor in the “Cámara de Calzado y Joyería en Jalisco” and leader of the technical board in the fashion system MoMe.

Graduated in art and history, academic in universities in the area of creative production, art history, fashion history, tendencies research and creative model production.

We’ll know about his experience: McDonalization of fashion.



A tour in the disruption, innovation, marketing, social networks and the thinking of the new business that will reign in the next decade. It is a conference, a performance, a staging in which we will explore the marketing and communication future from the perspective of Richard Branson, Elon Musk, Martin Lindstrom, Thom Yorke, Chris Anderson, Daito Manabe, Mike Walsh, Austin Kelon, Clay Shirky, Don Tapscott, etc; and companies such as Napster, Netflix, Nokia, Apple, Nike, RedBull, Spotify, Uber, Google, Quirky, StartupWeekend, BrandMe, etc. It is a creative crash, a mental explosion that will make you think about what you are doing in your industry and the blind that you were in your creative thinking, business generator and marketing.

Conference: Business in Tesla and Elon Musk times.



More than 15 years in fashion business. Saúl helps you to learn how the WGSN services, information sources, analytics and tendencies.

We will learn from him with: Tendencies SS 18-19 for finished product and sales point.úa-Ricardo-Soto.jpg

Ricardo Flores + Miguel Urzúa + Ricardo Soto

Ricardo Flores: General manager of eCommerceMX,  Mexican platform that for 4 years has presented electronic commerce topics hand by hand with the experts, with training and development for business men and entrepreneurs. In 2017 it was consolidated as the only 100% practical event, being Shopify´s Partner with free entrance talks and showroom of solutions with all the logistics and secrets to boost your Ecommerce and the only one with just in time teaching with the objective that to the end of the event you could have your development ready to work.

Miguel Urzúa:  Expert in product image and photography specialized for Ecommerce and social networks, his experience includes the analysis of the entire electronic business chain: payments, stock, shipments, logistic and customer service; same as software development to integrate and check every of those areas.

Rodolfo Soto: Graduate in marketing and management in the Panamericana University. Specialized in marketing strategy, strategic and creativity publicity planning. Founder and officer of the communication agency Brandhouse Marketing. He is advisor in strategic marketing and teacher of the electronic commerce topic in the Panamericana University.

The most of ecommerce in México in: Electronic commerce; the best and most powerful tool to saleManufacture 4.0.


3,293 buyers, we are the main
footwear business platform along México.


SAPICA is the main shod business platform in México, with the advantage of 0% tariff of mexican shoes in 44 countries.
The location of SAPICA makes it the best chance to make business cause in this zone 70% of the mexican shoes are produced.


Find new providers, learn about new tendencies, see the material samples live, see our fashion shows and brands from all over the country. Everything in one single place: SAPICA.


We answer your questions.

  • What are the dates for the next event?
  • What are the requirements to be an exhibitor in the next event?
  • Where can I register to participate?
  • Can I go to SAPICA to do retail shopping?
  • How can I attend SAPICA?
What are the dates for the next event?

The date for our upcoming event is Tuesday March 13th to Friday 16th, 2018

What are the requirements to be an exhibitor in the next event?

To participate in the event, you need to be a footwear and/or leather goods manufacturer or seller.

Where can I register to participate?

To make your entry faster we recommend that you register at the top of this website by pushing the “Registration” button, this way you can save time at entering the event.

Can I go to SAPICA to do retail shopping?

SAPICA is a business exhibition exclusive for wholesalers.

How can I attend SAPICA?

If you are a footwear or leather products buyer or work in a related area, you can enter by showing a personal business card and providing your information at the registry.


See some of the event from last year

Join now!

If you are interested, see more info here:

register, read the whole program or meet the conferences and workshops.


Follow our last stories with the most recent news.
27 February, 2018

Cada edición de SAPICA recibimos nuevos compradores del extranjero en busca de productos mexicanos para comercializar en sus países provenientes. “Para los compradores de países que no poseen Industria del Calzado, México es un excelente exponente de moda y tendencias y SAPICA el lugar donde se concentran a los mejores proveedores y la mayor variedad de […]

27 February, 2018

Jesús Martínez, actual director de Salvatorre Ferragamo la marca de lujo de hombre número uno en LATAM. presentó en el Foro Inclusivo las estrategias de fashion marketing para posicionar tus producto. “El engagement y attachment son los que generan que las marcas tengan vida” Para comenzar a platicar su experiencia, nos permitió conocer que México ocupa el tercer lugar en el mundo […]

27 February, 2018

Ezequiel Sánchez consultor estratega de business y retail, quién ha dirigido durante 10 años Tempe – unidad de calzado de inditex, compartió en Foro Inclusivo los mitos y realidades del fast fashion. Tempe – Inditex / Foto Referencia Internet El mundo cambió y existen nuevos modelos de crecimiento: “Hay que asegurar el tamaño crítico en las capacidades clave de […]


As every year, conferences, fashion shows and events are make inside Poliforum León.

León, Gto.

The city of León, Guanajuato is located at the center of México, in the region known as Bajío. It is recognized for its leather and footwear production, sourcing materials, as well as leatherwork products. Its diversification in tourism services, commerce, health, educational and recreative services, has allowed it to become an excellent destination for visitors, who find León as an ideal place to do business and enjoy its touristic and entertainment centers

Where to go in León?

In the city downtown you can enjoy the architecture and culture, you can see historical places like Expiatorio Temple, León City Hall, Manuel Doblado Theatre and shopping malls like Altacia and Plaza mayor.


El evento más imporante de moda en toda la república, en el centro de eventos más importante de la ciudad


Blvd. Adolfo López Mateos S/N 1st Floor Poliforum, Oriental, 37510


+52 (477) 152 90 00



2,986 buyers, we are the main shoe business platform along México.

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