See you in march!

The most important exhibition of footwear and leather goods in Latin America

30 Countries / 2,000 Stands / 2,986 Companies

Footwear, leather and fashion, let’s do business together from March 3th – 6th 2020!

About us

The International Footwear and Leather Fair is the most important of its kind in Latin America and the second in the Americas.

Everything in one place

The ideal space to experience fashion and everything our country’s footwear industry has to offer, though conferences, catwalks with innovative designs and top models.

Consult our


Showrooms, fashion shows, trends, designs and presentations.
From our August 2019 edition.

Tuesday, August 27

Day 01.


Opening Ceremony


The Use of Technology to Innovate and Create Unforgettable Buying Experiences.

Filiberto Sosa

Ecommerce in the Fashion Industry

Francisco Alatorre Díaz

WGSN, The Hyperdynamic Consumer

Saúl López

Wednesday, August 28

Day 02.


The New Neural Processes of Retail

Erick G. Pérez Sandi

Innovation in the Fashion Industry

Gustavo Prado

Fashion Show


The Second Curve

Jorge Cuevas

Runway México es Moda

Thursday, August 29

Día 03.


Material Trends for Fall-Winter 20-21

Héctor Jáuregui

People & Organisation Shaker

Emma Ginner

Fashion Show


Make it Happen! The global strategy that drives the retail world, increases sales and improves business.

Miguel Uribe

Predict, Strategize, Disrupt: The secret to connecting with a new market.

Jesús Cochegrus

Future Talents Fashion Show.

Friday, August 30

Day 04.


Opening of the exhibition


Closing the event

Conferences and


Discover the latest trends in our presentations from some of the most renowned fashion icons.

Tuesday, August 27


Discover upcoming trends next season and learn about innovation in retail.

Wednesday, August 28


Do you want to get on board with the Ecommerce trend? Learn about general growth indicators and the potential of virtual sales.

Wednesday, August 28

Client Relationships

Learn about new retail processes and consumer trends.

Thursday, August 29


Discover how innovation is applied in the fashion industry.

Thursday, August 29


Connect with a new market, increase your sales and improve business.


Follow SAPICA closely with the latest news,
conferences, events and more.
13 August, 2019

SAPICA is the most important international trade fair for footwear and leather goods in Latin America and the second most important in the Americas. It is the largest commercial showcase in the Mexican footwear and leather goods industry, with over 97,000 products exhibited across 10 pavilions. This prestigious trade fair, which is the pride of […]

Meet the


Let us introduce you to our star speakers. Hear about their stories, careers and awards.



Paco Alatorre is a fashion enthusiast and has led the fashion category in the Marketplace since 2015. With over 12 years of experience in the fashion industry, Francisco has successfully positioned Mercado Libre Fashion as the only online shopping mall in our country.

As Head of Fashion, Sports and Beauty, he has integrated brands of both Mexican and international designers to the platform, such as Kris Goyri, Martí, Dr Martens, Levis, Pepe Jeans, Galo Bertín, Quarry, Oggi Jeans, Hawkers, among others.  Paco identifies, negotiates, plans and integrates brands and distributors for Mercado Libre, the largest ecommerce company in Mexico and Latin America.

He has successfully worked alongside prestigious clothing companies, such as El Palacio de Hierro, and he has launched his own distribution, representation and retail company for national and international brands.

Find out more in his talk: Ecommerce in the Fashion Industry



With over 15 years’ experience in the fashion industry in marketing, advertising and sales, Saúl López Silva works with the trends, product development, purchasing and marketing departments of some of the most important fashion companies in Latin America.

Learn about the art of selling in his talk:  WGSN, The Hyperdynamic Consumer



Con más de 15 de experiencia haciendo crecer equipos a nivel global en el sector retail, Emma apuesta por un nuevo estilo de gestión de personas que ayuda a conseguir la máxima eficiencia de la organización a través de potenciar el talento desde la operativa: el modelo human centric.

Ha trabajado para marcas como Mango e Inditex, donde ha desempeñado posiciones como Directora Corporativa de Formación y Desarrollo (Grupo Inditex) o Directora Internacional de HR (Grupo Massimo Dutti). Actualmente, Emma es People & Organization Strategist y una de las colaboradoras habituales de talentiam.

Nos compartirá su experiencia con su conferencia: People & Organisation Shaker



An expert in resolutive creativity, gamification for businesses, and planning and coaching for directors. Author of 11 books, the most recent of which are ‘Maratón’, a bestseller on Amazon Kindle and ‘El Kamasutra de la Innovación’, a bestseller published by Editorial Grijalbo.  In 1999, he began his career as a creative consultant and speaker. He has given over 10,000 hours of conferences and workshops at companies in Mexico and other countries. He studied architecture and has a master’s degree in Gestalt Therapy, as well as a certification as an Ontological Coach, endorsed by the UNAM and the FLAPCO, PNL and in Ericksonian Hypnosis and a Doctorate Honoris Causa from the Instituto de Estudios Tecnológicos y Superiores de Matatipac. He is a founding partner of the company Reinvención Continua MX and creator of the system Games of Innovation®. He is passionate about running marathons and writing.

Find out more in his talk: The Second Curve



In charge of, a Mexican initiative for trends and the future. Curator, researcher, conference speaker and expert in topics on entrepreneurship, innovation and design in fashion. He has been recognized as one of the most important trends consultants in Mexico. He advises brands such as Liverpool, Calvin Klein, PepsiCo, Bacardi and Dafiti, on topics such as approaching youth culture, global perspectives, and seeking significant correlations with our markets, attitudes and social changes. Author of Mextilo, the first book that covers the history of fashion in Mexico, over 464 pages with images. It covers the period from 1521 until almost present day, mentioning the father of Mexican fashion, Ramón Valdiosera, Tony Delfino, one of the exponents of Mexican streetwear, CROM Magazine, Yakampot and Malafacha.

Hear about his vision on fashion in his talk:  Innovation in the Fashion Industry,



An architect graduate that entered the world of fashion after training for over a year in Vancouver, Canada. He has participated in seminars on trends in international fashion shows in Paris, Milan, New York, Sao Paulo, Rio de Janeiro, among other cities. Héctor promotes and supports Mexican talent by collaborating with different designers to create his integral collections.

Hear about his vision on fashion in his talk: Material Trends for Fall-Winter 20-21



Filberto Sosa has over 25 years of experience in software development for footwear chains. In 1994, while he was still a student, he created a system for a family footwear chain, which continued to evolve and today is one of the most used in 3200 footwear stores in Latin America.

Find out more in his talk:  The Use of Technology to Innovate and Create Unforgettable Buying Experiences



Make it Happen! The global strategy that drives the retail world, increases sales and improves business. A dynamic conference in which we will appreciate the importance of knowledge, the use of information, data and the attitude to decide and provide. We will convert our ideas and skills into results so that we can get what we want.

Find out more in his talk:  Make it Happen! The global strategy that drives the retail world, increases sales and improves business.



Jesús graduated as an Engineer in Computer Systems at the Tec de Monterrey. He forms part of the select group of WOBI international speakers. He is an expert in videogames and storytelling with a corporate focus. He was the director of the successful videogame “Taco Master”, the first Mexican app to reach the No. 1 spot on ITunes Mexico, achieve an MTV Game Award and 2 million Android downloads. Among other awards, he won second place worldwide in the Volkswagen Education Awards 2016 and the National Workforce Award (Mexico 2016) for his videogames for training purposes.

Find out more in his talk:   Predict, Strategize, Disrupt: The secret to connecting with a new market.


Pérez Sandi

This talk will explain to purchasing managers and teams the psychological process that a consumer goes through; how the buyer analyzes, validates and discerns before choosing or favoring a product and which elements to take into account in this selection in a world that is so universally accessible for everyone and everything.

Find out more in his talk: The New Neural Processes of Retail

Meet the


Let us introduce you our star designers. Hear about their stories, careers and awards.



Considered one of the new talents with most potential in today’s fashion world, he studied fashion at the prestigious fashion university in Tokyo, Esmod Japan. He has collaborated with New Balance, Champion, Dickies, Schott, among other brands. He presents collections every season at the Mercedes-Benz Fashion Week Tokyo and on occasions in Singapore and New York too.

Armando Takeda is an exclusive luxury brand with a social and ethical focus, launched in Mexico in 2012. Its talent and social responsibility have been rewarded with some of the most renowned awards and prizes in the industry. Winner of the Vogue Who’s on Next 2016 and selected by Vogue Mexico and Latin America to form part of the “Top 100 List” that highlights the best of Mexico in different fields. Official spokesperson for Save the Children Mexico and more.


by Trista

A brand created in Mexico City in 2011 by Giovanni Estrada and José Alfredo Silva, as the premium diffusion line of the Trista brand. They develop products under a notion of balanced design between handcrafted and industrial. Their processes are focused on textile experimentation and the construction of sophisticated clothing, simple to interpret and easy to wear, and that project a relaxed, sober and sophisticated essence. Its clothing is created for an urban environment with unique, versatile and unisex styles.


The professional career of Paola Hinojos in the fashion world formally began three years ago. After winning the national pitch at Fashion Week, she launched her brand “Bernarda” on the catwalk for the first time at the Mercedes-Benz Fashion Week. After getting ready for years, she waited for the perfect moment to launch her ideas. She is originally from Nuevo Casas Grandes, Chihuahua, and she carries design in her DNA; she was born and grew up among sewing machines in the wedding dress boutiques that her mother had for many years in her birth city. Paola Hinojos graduated in communications and did a master’s degree in public image, disciplines that complement a very particular vision of life and of her as a human being, which means that each design and each proposal are more than just clothing: they are instruments of communication and image for a complete woman.


With 3293 buyer companies, we are the country’s
most important business platform for footwear.

Find out more


SAPICA is the most important business platform for footwear in Mexico, a major benefit being the 0% tariffs on Mexican footwear in 44 countries. SAPICA’s geographical location makes it the best option for doing business with 70% of Mexico’s footwear produced in this region.

Reasons to attend

Meet new suppliers, discover the latest trends, try on physical samples of thousands of materials, enjoy our catwalks and find brands from all over the country. SAPICA, everything in one place.

Frequently asked questions


Do you have any questions?

  • When is the next event?
  • What are the requirements to be an exhibitor at the event?
  • Where can I register?
  • Can I attend SAPICA to buy footwear for retail?
  • How can I attend SAPICA?
When is the next event?

The next event will take place Tuesday, March 03 – Friday, March 06, 2020. We look forward to seeing you there!

What are the requirements to be an exhibitor at the event?

To take part in this event, you need to be a manufacturer or distributor of footwear or leather products and a member of the Chamber of Footwear of the State of Guanajuato.

Where can I register?

To speed up your registration for SAPICA, we recommend clicking the REGISTER HERE button on our homepage. Get faster access to the event.

Can I attend SAPICA to buy footwear for retail?

SAPICA is a business event solely for wholesalers.

How can I attend SAPICA?

If you are a distributor or work in a related field, you can enter by showing your business card and registering your details.


A selection of images from SAPICA.

Take part!

If you are interested in attending, find out more information here:

Register,check out the complete program, and see our conferences and workshops.

Find your


As in previous years, the conferences, catwalks and events will take place at the Poliforum León center.

León, Gto.

Leon is a city in the State of Guanajuato in Mexico’s central region. It is well-known for its leather products sold in the stores in the Leather Zone. The Palacio Municipal is located in the leafy Plaza Principal and displays murals that recount the region’s history.

Where to visit

The Centro Histórico of the city boasts impressive architecture and culture, and you can also visit tourist sites such as, el arco de la calzada, el templo expiatorio, and the shopping malls Altacia or Plaza Mayor, the cultural forum, among other attractions.


Mexico’s most important fashion event held in the city’s most renowned events center.


Blvd. Adolfo López Mateos S/N 1st Floor, Poliforum, Oriental, 37510

Tel. No.

+52 (477) 152 90 00



2,986 buyers, we are the main shoe business platform along México.

Last tweets

@SAPICAmexico – 17 hours

RT : EL VALOR SOCIAL Y AMBIENTAL DEL MARKETING… Mi nuevo artículo para la revista ¡léanme aquí 👉🏻

@SAPICAmexico – 22 hours

Unión de fabricantes y proveedores como clave para el desarrollo conjunto de Innovación en los materiales que añad…

@SAPICAmexico – 23 hours

RT : ✅La cooperación entre fabricantes y proveedores es clave para el desarrollo conjunto de Innovación en los materiales q…

@SAPICAmexico – 23 hours

Las nuevas demandas de los consumidores plantea retos a los minoristas que deben ser apoyados por los fabricantes y…

@SAPICAmexico – 23 hours

RT : 🎖Las certificaciones son herramientas que promueven la productividad y competitividad de las empresas🏭, ejemplo de ell…

@SAPICAmexico – 23 hours

Hoy más de 40 empresarios reunidos en en y #Producción cha…

@SAPICAmexico – 23 hours

RT : Las certificaciones 🏅 brindan confianza a los consumidores, es importante que toda la cadena 🔗🏭productiva esté integra…

@SAPICAmexico – 23 hours

RT : 📝 💡𝗜𝗡𝗚𝗘𝗡𝗜𝗘𝗥I𝗔 𝗗𝗘𝗟 𝗙𝗨𝗧𝗨𝗥𝗢. 💡Reinventa tu empresa por medio de la innovación. Con 🕣 8:30 am 📌 @Cice…

@SAPICAmexico – 23 hours

RT : El despacho 🇩🇪 presenta las características de un mercado global que aprovecha la inteligencia de mercad…

@SAPICAmexico – 2 days

Alza la voz 📣 anticipa el cambio, somos re-volición constante estamos en TEC Campus León

@SAPICAmexico – 2 days

◾️Inclusión ◾️Aceptación ◾️Evolución . . . en TEC Campus Le…

@SAPICAmexico – 2 days

Somos la industria que trasciende y comparte la inclusión y apertura hacia la nuevas generaciones.…