How to Innovate and Create Added Value in E-commerce: El Palacio de Hierro Case Study

Director of Innovation and Data Governance at El Palacio de Hierro, the Mexican department store. He has over 10 years of experience in retail, focused on Customer Centricity and Omni-channel strategies. He has a master’s degree from ISDI in digital business, as well as certifications in SAP, Change Management, PMO and Mindfulness Tools.