[bt_section layout=”boxed” top_spaced=”not-spaced” bottom_spaced=”not-spaced” skin=”dark” full_screen=”no” vertical_align=”inherit” divider=”no” back_image=”3461″ back_color=”” back_video=”” video_settings=”” back_video_mp4=”” back_video_ogg=”” back_video_webm=”” parallax=”” parallax_offset=”” animation=”” animation_back=”” animation_impress=”” el_id=”” el_class=”” el_style=””][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”topLargeSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_hr top_spaced=”topLargeSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][bt_row][bt_column width=”1/1″][bt_header superheadline=”” headline=”4 days 2,000 exhibitors
Events and conferences” headline_size=”large” dash=”bottom” subheadline=”” el_class=”” el_style=””][/bt_header][/bt_column][/bt_row][/bt_section][bt_section][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”topSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][bt_row][bt_column width=”1/4″][bt_header superheadline=”9:30″ headline=”Day 2″ headline_size=”large” dash=”bottom” subheadline=”” el_class=”” el_style=””][/bt_header][/bt_column][bt_column width=”2/4″][bt_header superheadline=”Innovation” headline=”The New Neural Processes of Retail” headline_size=”large” dash=”no” subheadline=”” el_class=”” el_style=””][/bt_header][bt_text]

En esta ponencia el jefe o personal de compras entenderá cuál es el proceso psicológico por el cual deambula un consumidor, el cómo analiza, constata y discierne antes de elegir o inclinarse por un producto y cuáles son los elementos que toma en cuenta para esta selección en un mundo tan masificado, donde impera el todoismo.

[/bt_text][/bt_column][bt_column width=”1/4″][bt_header superheadline=”” headline=”Contact” headline_size=”large” dash=”no” subheadline=”” el_class=”” el_style=””][/bt_header][bt_icons][bt_icon icon=”fa_f16d” icon_title=”” icon_type=”btIcoDefaultType” icon_color=”btIcoDefaultColor” icon_size=”btIcoSmallSize” url=” https://www.instagram.com/eljorgecuevas/” target=”no_target” el_class=”” el_style=””][/bt_icon][bt_icon icon=”fa_f099″ icon_title=”” icon_type=”btIcoDefaultType” icon_color=”btIcoDefaultColor” icon_size=”btIcoSmallSize” url=” https://www.instagram.com/eljorgecuevas/” target=”no_target” el_class=”” el_style=””][/bt_icon][bt_icon icon=”fa_f09a” icon_title=”” icon_type=”btIcoDefaultType” icon_color=”btIcoDefaultColor” icon_size=”btIcoSmallSize” url=”https://www.facebook.com/eljorgecuevas/” target=”no_target” el_class=”” el_style=””][/bt_icon][/bt_icons][/bt_column][/bt_row][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”topSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][/bt_section][bt_section layout=”boxed” top_spaced=”not-spaced” bottom_spaced=”not-spaced” skin=”dark” full_screen=”no” vertical_align=”inherit” divider=”no” back_image=”” back_color=”#f1f1f1″ back_video=”” video_settings=”” back_video_mp4=”” back_video_ogg=”” back_video_webm=”” parallax=”” parallax_offset=”” animation=”” animation_back=”” animation_impress=”” el_id=”” el_class=”” el_style=””][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”topSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][bt_row][bt_column width=”1/2″][bt_header superheadline=”” headline=”Speakers” headline_size=”large” dash=”bottom” subheadline=”Let us introduce you to our star speakers. Hear about their stories, careers and awards.” el_class=”” el_style=””][/bt_header][/bt_column][bt_column width=”1/2″ align=”left” vertical_align=”inherit” border=”no_border” cell_padding=”default” animation=”no_animation” text_indent=”no_text_indent” highlight=”no_highlight” background_color=”” transparent=”” inner_background_color=”” background_image=”” el_class=”” el_style=””][bt_row_inner][bt_column_inner width=”1/2″ align=”left” cell_padding=”default” vertical_align=”inherit” highlight=”no_highlight” text_indent=”no_text_indent” animation=”no_animation” background_color=”#ffffff” opacity=”” el_class=”” el_style=””][bt_image image=”3590″ caption_text=”” caption_title=”” show_titles=”no” size=”bt_latest_posts” shape=”square” url=”” target=”_self” el_class=”” el_style=””][/bt_image][bt_header superheadline=”Erick” headline=”Pérez Sandi” headline_size=”medium” dash=”bottom” subheadline=”” el_class=”” el_style=””][/bt_header][bt_text]

This talk will explain to purchasing managers and teams the psychological process that a consumer goes through; how the buyer analyzes, validates and discerns before choosing or favoring a product and which elements to take into account in this selection in a world that is so universally accessible for everyone and everything.

[/bt_text][/bt_column_inner][bt_column_inner width=”1/2″][bt_hr top_spaced=”not-spaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column_inner][/bt_row_inner][/bt_column][/bt_row][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”topSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][/bt_section]