4 days 2,000 exhibitors
Events and conferences


Day 2


The New Neural Processes of Retail

En esta ponencia el jefe o personal de compras entenderá cuál es el proceso psicológico por el cual deambula un consumidor, el cómo analiza, constata y discierne antes de elegir o inclinarse por un producto y cuáles son los elementos que toma en cuenta para esta selección en un mundo tan masificado, donde impera el todoismo.



Let us introduce you to our star speakers. Hear about their stories, careers and awards.

Pérez Sandi

This talk will explain to purchasing managers and teams the psychological process that a consumer goes through; how the buyer analyzes, validates and discerns before choosing or favoring a product and which elements to take into account in this selection in a world that is so universally accessible for everyone and everything.